01 · MEXICO · PROPERTY CASE STUDY
Roma Sur, Mexico City
An investment studio in Mexico City's Roma Sur neighbourhood, managed by Guesthouse to improve booking performance, strengthen revenue consistency, and simplify the owner's day-to-day responsibilities.
02 · KEY RESULTS
The Results at a Glance
+41%
Average Monthly Revenue Growth
MXN $23.9k
Average Monthly Gross Revenue
MXN $28.8k
Highest Monthly Revenue
5 months
Management Period
03 · THE STORY
Client Background
Our client owned a studio apartment in Roma Sur, Mexico City. The property was an investment, but it wasn’t reaching its full potential. She was overwhelmed by managing everything herself and trying to consistently increase earnings. She sought Guesthouse Management to unlock the apartment’s revenue potential and free up her time.
The Challenge
Before Guesthouse stepped in, the studio’s revenue was inconsistent, averaging around MXN $17,000/month (~CAD $1,232). Some months were as low as MXN $1,200. Her goals were clear:
Achieve consistent monthly revenue of MXN $20,000+ (~CAD $1,450)
Increase occupancy and attract longer-term stays
Reduce her personal workload by delegating property management
04 · THE WORK
Our Strategy
Guesthouse implemented a coordinated management strategy focused on improving revenue performance, attracting suitable bookings, and delivering a consistent guest experience.
1. Pricing & Revenue Optimization
Refined pricing to better reflect market conditions and booking demand.
Monitored performance and adjusted rates to support revenue growth.
2. Booking Strategy & Longer Stays
Adjusted the booking strategy to encourage longer reservations where appropriate.
Sought to reduce unnecessary turnover and improve operational efficiency.
3. Guest Experience
Provided responsive guest communication and personalized support throughout each stay.
Focused on a consistent, well-prepared guest experience to support positive reviews and the property's market positioning.
Main Objective: Improve revenue consistency, attract suitable bookings, and reduce the day-to-day management burden on the client.
05 · PERFORMANCE DETAILS
Monthly Performance
DECEMBER
Gross Revenue: ≈ CAD $1,882
Avg. nightly rate: MXN $1,001
Avg. stay: 5.4 days · Occupancy: 87%
Revenue gains following management changes
MXN $24,546.80
JANUARY
Gross Revenue: ≈ CAD $1,912
Avg. nightly rate: MXN $988
Avg. stay: 14.5 days · Occupancy: 87%
Long-stay promotions began showing results.
MXN $24,948.16
FEBRUARY
Gross Revenue: ≈ CAD $1,831
Avg. nightly rate: MXN $1,235
Avg. stay: 3.4 days · Occupancy: 89%
High occupancy alongside optimized pricing.
MXN $23,883.55
MARCH
Gross Revenue: ≈ CAD $2,209
Avg. nightly rate: MXN $1,417
Avg. stay: 5.2 days · Occupancy: 71%
The highest revenue month, supported by a higher average nightly rate.
MXN $28,819.10
APRIL
Gross Revenue: ≈ CAD $1,331
Avg. nightly rate: MXN $1,326
Avg. stay: 5 days · Occupancy: 51%
Lower occupancy amid seasonal fluctuations and short-term booking cancellations.
MXN $17,365.83
06 · CONCLUSION
Key Takeaways
Revenue Growth Through Strategic Pricing
By increasing the nightly rate at takeover and adjusting pricing to reflect demand, Guesthouse helped raise average monthly gross rental revenue from approximately MXN $17,000 to MXN $23,913 over five months. This represented roughly 41% growth and exceeded the client's initial MXN $20,000 monthly target.
Longer Stays, Lower Operating Costs
By offering discounts for stays of seven days or longer, Guesthouse secured eight extended stays during the five-month study period. Longer bookings can reduce guest turnover and associated cleaning expenses, helping preserve more of the property's rental revenue for the owner while simplifying day-to-day operations.
Revenue Performance Beyond Occupancy
The studio's highest-revenue month reached MXN $28,819 in March, despite occupancy of 71%, compared with 89% in February. This illustrates why occupancy alone does not determine revenue performance: pricing, booking patterns, and the value generated per booked night also matter.
Guest Satisfaction as Part of the Strategy
Responsive guest communication, concierge-style support, and a more hotel-like experience formed part of Guesthouse's management strategy. Guest ratings remained at 5.0 stars from December through February and stood at 4.75 in March, providing a positive indicator of guest satisfaction alongside the property's revenue results.
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